Five price-change mistakes that cost grocery stores margin

Handwritten tags and mismatched inserts quietly erode trust at the shelf edge. Here is what we see most often on store walks, and the fix for each.

Shelf-edge pricing is the last thing a shopper reads before deciding. When it is inconsistent, the whole aisle reads as careless — and margin follows.

The five patterns below come up on nearly every store walk we do, and none of them need a system overhaul to fix.